Including an image with your news release helps to attract viewers and stimulate interest in your story. A company logo can register faster than a catchy headline and a simple photo can bring your story to life. Visuals work not only for consumer news, but also for features, business and financial news.

With PR Newswire’s Internet Photo Distribution you can present your news and images directly to millions of viewers*. This Web-ready photo distribution renders a photo, logo or headshot with your news release on as many as 1,000 Web sites, including Yahoo!, MarketWatch, and LA Times. Plus, your photo will be displayed on The Reuters Sign in New York City’s Times Square, a location that welcomes approximately 1.5 million** visitors daily. Covering more than 7,000 square feet and 23 stories tall, The Reuters Sign is one of the world’s largest digital signs. This distribution offers a unique opportunity to put your story in front of millions of viewers and increase visibility with consumers. You will also receive a screenshot of your photo displayed in Times Square.

Total Photo Archive
Total Photo Archive allows you to store your images on two very popular professional photo archives: NewsCom and the AP Archive. PR Newswire members who purchase this service can include hyperlinks to their archived photos within their news releases, enabling interested consumers to view the images. Journalists who are registered to the two archive services can download high-resolution versions of these images for use in their stories.

About the archives:

NewsCom is the host site for many major photo providers, including Agence France Presse, Knight Ridder/Tribune, Getty Images, Reuters and a host of other news and stock image providers. Over 12,000 national and international subscribers regularly browse PR Newswire photos on the site.

The Associated Press' photo archive, called the AP Archive, provides access to more than 3,000 newspaper, broadcast and commercial publishing customers (30,000 users) in 53 countries. 70% of the AP Archive's customers are in the United States.

Key Benefits and Features:

• Images are archived on both NewsCom and AP Archive for one year, and are accessible by more than 42,000 registered media professionals
• Hyperlinks to archived images can be placed within your news releases, enabling journalists to download high-resolution versions; consumers who click on these links can view the photos
• You can hyperlink to archived images from your news releases as many times as you wish during the year the images are stored
• On news releases containing links to archived images, the images themselves will appear alongside the release when it is viewed on prnewswire.com

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