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PR Tools for Small Biz
NEWS RELEASE DISTRIBUTION

Connect with your target audience
Connecting with your target audience is easy with PR Newswire. We route your message to the audiences you need to reach, on a local, regional, national or international level. From our most comprehensive national media reach to niche vertical market distribution, we’ll help you achieve maximum visibility both online and offline by reaching qualified, engaged audiences. By using the latest in Web 2.0 and search engine optimization technologies, we’ll put your news into the interactive realm of social media where it can be seen and shared. Your news will reach those who rely on our hundreds of RSS feeds and embedded social media tools to customize their news consumption. After your message is sent, PR Newswire provides a host of tools to help you track the effectiveness of your distribution.

Distribute a Web release and drive traffic to your Web site
PR Newswire's small business Web Release and Web ReleasePLUS harness the power of the Web by delivering your news to more than 5,000 Web sites, databases and online services, such as Yahoo, MSN, AOL and more. After the news release has been distributed you will receive a free ReleaseWatch report via email linking you to your actual release as it appears on a sampling of the top and niche Web sites. The average report will contain more than 100 links, and will be emailed to you as early as 2-hours after your release cleartime. Your ReleaseWatch report shows just a few of the thousands of Web sites, databases and online services that receive PR Newswire content.

Our Web ReleasePLUS distribution includes Search Engine Optimization (SEO). PR Newswire's SEO is a quantifiable, cost-effective means of increasing the visibility and longevity of your Web-release. SEO optimizes each release so that it has the best chance of meeting the criteria of the leading search engines such as Google and Yahoo! as well as mobile search sites. You will also receive quantitative reporting to help you track the results.

How does the Web Release benefit a small business?

-Announce a new business, Web site, service or product to a mass audience
-Drive traffic to your Web site or storefront and increase online sales
-Credibility. Your release will be intermingled alongside news from large corporations
-Increase your overall visibility
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