Why does my company need a newswire to send out its message?
Using a newswire ensures that your information is getting to
the media in precisely the places they go to get the raw
material for their stories. When you use a commercial
newswire like PR Newswire, you're putting your release where
journalists look for news on key newsmakers from all types
of industries and organizations. The PR Newswire feed is
delivered directly to central editing computers at daily
newspapers, newsweeklies, national wire services (like the
AP, Dow Jones, Reuters), trade magazines and broadcast
newsrooms. A smaller organization that may not be on the
radar screen of many journalists can grab those journalists'
attention by positioning their releases alongside those of
widely followed newsmakers.