Why does my company need a newswire to send out its message?

Using a newswire ensures that your information is getting to the media in precisely the places they go to get the raw material for their stories. When you use a commercial newswire like PR Newswire, you're putting your release where journalists look for news on key newsmakers from all types of industries and organizations. The PR Newswire feed is delivered directly to central editing computers at daily newspapers, newsweeklies, national wire services (like the AP, Dow Jones, Reuters), trade magazines and broadcast newsrooms. A smaller organization that may not be on the radar screen of many journalists can grab those journalists' attention by positioning their releases alongside those of widely followed newsmakers.