When should I submit a release for multicultural markets?

Multicultural markets are one of the fastest growing segments in the U.S. A variety of news appeals to this market including breaking news, feature news stories, new product announcements, changes in corporate structure, events, personnel changes, corporate philanthropy and media advisories. The purchasing power of the multicultural segment is very strong and growing. By 2010 U.S. Hispanics’ buying power is estimated to be $1 trillion.