When should I submit my release as a feature?

If your news release does not contain breaking news, you may want to consider submitting your release as a feature distribution. Feature releases often get play in the "lifestyles" or "living" section of newspapers and are designed for verbatim pickup. You can distribute your release as a feature any day of the week or you can take advantage of topical packages. Click here to review package options and due dates. For tips on writing an effective feature click here