When should I issue a news release?

A news release can be used to announce a variety of information. Consider the following examples:

  • New product
  • Significant modification to an existing product
  • Changes in corporate identity, such as company name or logo
  • Joint venture
  • Changes in corporate structure (new division or subsidiary)
  • Corporate opinion (opinion on industry trends)
  • Features
  • Events (open houses, tradeshow involvement, speaking engagements, award ceremonies)
  • New funding
  • Personnel changes
  • Corporate philanthropy (volunteer work, donations)
  • Hiring of agencies (public relations, accounting, law firm)
  • New partner
  • Significant new customer
  • Media advisories
  • Milestones (customers served, years in business)
  • Round of funding received by the company
  • Increase in market share or revenue