What is a news release?
A news release (also called a press release) is a document issued to the media,
financial community, trade and industry analysts, investors and consumers to
announce a product, partnership, acquisition, event, personnel announcement, or
other newsworthy item. Public companies issue news releases to the financial
community when they need to disclose "material" information simultaneously.
Editors, reporters, and journalists depend on news releases to alert them to
unique products, trends and changes in the business landscape.
News releases,
normally written by a company's public relations professional or by a company's
public relations agency, are delivered to journalists and analysts for review. If
the journalist or analyst finds the announcement of value they may contact the
company for more details and/or an interview. This may result in the company
being mentioned in an article or broadcast.