How does my release reach the media?

To ensure that your news lands on the desk of the person most likely to use it, PR Newswire electronically transmits news releases and other information via its cutting-edge newswire, Internet, satellite and fax network. Its dedicated newswire sends the information directly into the central processing computers of selected media and to major business and financial wires such as the Associated Press, Dow Jones, Reuters, Bloomberg and Bridge News. In addition, PR Newswire sends all news releases to appropriate industry trade publications and to more than 4,000 web sites, databases and online services. The news release is also sent to thousands of other web sites via redistribution and syndication.