How can I use social media to spread the word about my business?

Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards and podcasts.

PR Newswire currently offers a number of social media elements on all text and multimedia press releases it distributes on behalf of customers. These include the ability to:

  • 'Bookmark' the press release in digg, del.icio.us, Newsvine, reddit, and StumbleUpon
  • 'Blog it' by adding the release to a visitor's own blog hosted by Blogger or Wordpress
  • View blogs that are discussing and linking to a press release via Technorati
  • Search Google's 'Blog Search' for additional mentions of the press release
  • PR Newswire also offers search engine optimization for all press releases issued over any of its national newslines, and as an add-on service to all regional, local and specialty newslines. Further, with its keyword density tool, PR Newswire enables customers to make sure they have the proper number of relevant keywords to receive the best placement in natural search results.