PR Newswire provides comprehensive communications services for public relations and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites.

Its world-leading dedicated newswire, Internet, satellite and fax network is capable of pinpoint or mass distribution, satisfying the growing global demand for the immediate delivery of news releases, video, audio and photos to the media, financial community and consumers.

More than 50 years after founding the industry, it has an exclusive partnership with Canada NewsWire and a vast international affiliate system.

A news release (also called a press release) is a document issued to the media, financial community, trade and industry analysts, investors and consumers to announce a product, partnership, acquisition, event, personnel announcement, or other newsworthy item. Public companies issue news releases to the financial community when they need to disclose "material" information simultaneously. Editors, reporters, and journalists depend on news releases to alert them to unique products, trends and changes in the business landscape.

News releases are delivered to journalists and analysts for review. If the journalist or analyst finds the announcement of value they may contact the company for more details and/or an interview. This may result in the company being mentioned in an article or broadcast.

Only releases about litigation that come from the principal parties involved in that litigation and/or their legal representatives, or from third parties directly impacted by the litigation, can be distributed through PR Newswire. Details specifying the court and date the lawsuit filing took place must be provided. Releases about litigation must be attributed to the party issuing the release.

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Print and Broadcast Points:
Each release is distributed via satellite directly into the computer networks at daily newspapers, news services, magazines, television stations and radio stations. Sorting by topic, industry, ticker, geography, keyword and other criteria enables reporters and editors to quickly hone in on useful content for their newscast or print product.

Industry Trades:
Releases are sent to appropriate vertical markets automatically. Utilizing wire, fax, e-mail and the Web, trade reporters can select a broad array of news or tightly control their selection of releases by topic or keyword to mirror their assigned beat.

Web Reach:
With most Internet searches beginning at search engines, directories and information portals, PR Newswire is one of the most accessed news sources on the Web. More than 4,000 Web sites, databases and online services, including Yahoo!, AOL, Bloomberg, MSN.com, CNET and Dow Jones Interactive, carry content from PR Newswire, ensuring that potential customers searching for keywords contained in your news releases will find your copy.

Investors:
The Investor's Research Wire delivers your full-text news release to the desk of more than 1,000,000 institutional investors. PR Newswire's Investor's Research Wire transmits your news directly to Dow Jones, Reuters, Bloomberg, Bridge and numerous other financial databases and online services. Each of these services, in turn, take PR Newswire full-text news and puts it right at the fingertips of analysts, portfolio managers, institutional investors and brokers. We place your news where the investment community looks first.

We also have the ability to reach African-American, Native American and Chinese-American media on a national level.

A multicultural market targets a segmented ethnic group, based on their diverse cultural structure. Some of the largest multicultural markets in the U.S are Hispanics, African-Americans, Asian-Americans and Native Americans. The term “general market,” also referred to as “mainstream” or “mass” market, is a broad non-targeted demographic and refers to the general mass or population.