No matter who or where you audience is, PR Newswire delivers your news, announcements, digital photos and logos, streaming audio and video to them in the fastest, most comprehensive and cost-effective way available. PR Newswire offers a variety of tools to help you reach all your critical audiences including media, investors and potential customers. In addition, your message is distributed to among 3,800 Web sites, databases and online services--giving your content the potential audience of millions.
PR Newswire also provides solutions to help you track your effectiveness with a host of ROI reporting tools such as online media monitoring. Below you will find information on a variety of tools to help you get the word out about your company.

PR Newswire's domestic newslines provide access to thousands of newspapers, magazines, national wire services, broadcast media, disclosure points, financial media, industry-appropriate trade publications, Web sites, databases and online services. Additionally, PR Newswire's premium national newsline, US1, includes premium reporting from www.prnewswire.com, search engine optimization of your news release and 30 days of online media monitoring. Not sure the best distribution for your news release? Don't sweat it. PR Newswire will work with you to identify your goals and suggest a package that meets your needs. You will also receive editorial assistance to help spot errors in your release.

PR Newswire has bureaus and affiliate news agencies around the world that can translate and transmit your story to virtually any nation.

PR Newswire's multicultural news distribution provides members with the ability to distribute releases to national Hispanic, African American, Asian American and Native American audiences. Hispanic PR Wire, a service of PR Newswire, offers unparalleled guaranteed placement on more than 100 leading Hispanic media sites including Yahoo! Telemundo, Hispanic Business, Siempre Muher, Diario Las Americas and LatinaStyle. We also can work with you to distribute photos, audio and video to the Hispanic market.

Do you know you need a new Web site but the time, resources and expense required just leaves you spinning your wheels? Web Site ControlRoom lets you create and manage your Web site without IT staff interaction. This turnkey solution allows you to quickly implement best practices and provide essential details about your business and products. With Web Site ControlRoom you can easily post, delete and change information on your own. The service also includes useful features such as Site Optimization for better search engine placement, site reporting tools so you know how the site is being used and automatic press release posting when you use PR Newswire to distribute your news. Demonstrations of this service are available. Click here to view an article on the importance of an effective Web strategy.

Search Engine Optimization (SEO) is a quantifiable, cost-effective means of increasing the visibility of a press release. Releases optimized by the SEO service become "search engine friendly" and are indexed by the Web's leading search engines for six months. As a result, those searching the Web for related information will find your release in their natural search results for months after the release was issued. You will also receive detailed reports that include:
-The keywords used to find product, brand, and company information mentioned in your release
-The search engines used to find your news release
-The number of searchers who followed the news release to your company's home page or product site

PR Newswire's Multimedia News Release (MNR) presents your message with visual excitement to engage your target audience while leveraging your image, brand and publicity efforts. Standard features include images, video, audio, text and links presented in an HTML format with distribution and reporting included. SPECIAL OFFER - For companies that want to distribute an MNR with text, photos, logos and related links only (no audio or video), discounts of up to 25% are available for Basic MNRs.

Photos are transmitted digitally via AP PhotoExpress to as many as 1,000 news organizations, including all major dailies, news magazines and television broadcast networks. Photos can be stored in archives where they are immediately available 24 hours a day to more than 7,000 registered picture users. Advisories with your news release alert the media to the pictures. PR Newswire imbeds photos within new releases on its web site and on many other sites and includes links that all readers to access the photo. SPECIAL OFFER - Packages for small businesses are available. Click here for tips for photo use.

PR Newswire's worldwide database of journalists is available to you for individual media targeting. The MEDIAtlas™ database allows you to complement wire distribution with person-to-person delivery to journalists; browse more than 250,000 profiles of journalists; build and save lists using criteria like beat, title and area of coverage; and launch your communication from anywhere you have access to the web.

An electronic network that links you directly to journalists who are seeking commentary from an expert source in your industry, giving you the opportunity to highlight company executives and gain invaluable media exposure. SPECIAL OFFER - Discounts of more than 50% are available to small businesses. To find out if you qualify please click on the "sign up now" button below.

A comprehensive Internet monitoring service tracks what is being said about your organization, competitors or industry. eWatch™ monitors investor message boards, online service forums, Usenet Newsgroups as well as thousands of online publications. WebWatch provides daily monitoring of content changes in the Web sites you specify. SPECIAL OFFER - If you are a small business you may qualify for a reduced rate on eWatch™. Discounts of up to 35% are available on standard packages and one month trials are offered at half price.

MultiVu™ is a full-service source for production, distribution and measurement of: VNRs, ANRs, SMTs, PSAs, In-flight Video, Webcasts and Multimedia News Releases. By adapting your message for multiple audiences on a variety of platforms, our goal is to help you maximize your multimedia ROI.

MultiVu, the Webcast and Broadcast division of PR Newswire, specializes in providing complete Webcast services, from On-Site Audio Webcasting to On-Site Video Webcasting to Conference Call Webcasting. It is a cost-effective way of communicating your product launches, tradeshow presentations, and your own internal messages to the media, employees, and consumers.

Choose from hundreds of PR Newswire's media contact lists or supply your own customized list that we will store, maintain and update. Additionally you can target specific recipients with e-mail distribution.